Design Principles / Final Compilation & Reflection

on

 03/02/25 - 17/03/25 / Week 1 - Week 7

Sheren Princessa Davon / 0362134

Design Principles / Bachelor of Design (Hons) in Creative Media / Taylor's University

Final Compilation & Reflection

QUICK LINKS 

Task 1: Exploration

TASK 1

Task 1 link here
Anatomy of a Murder Poster by Saul Bass, 1959

Artwork title: Anatomy of a Murder poster
Designer: Saul Bass 
Year: 1959
Size: 104.14cm x 68.58cm
Medium: Lithograph on canvas
Source: https://www.sfmoma.org/artwork/2000.514/ 

Why did I choose this artwork? (186 words)

I was intrigued by this specific movie poster by Saul Bass, mainly because of the quirkiness of the design, incorporating a lot of negative space and fun typography. But upon further inspection I realized that it was a poster for a murder/mystery movie. I was even more interested by the juxtaposition of the design concept with the actual movie, especially since most movie posters about thriller or slasher movies are not often seen depicted with this specific style. 


Saul Bass was a well respected graphic designer, known for his memorable film title sequences which created a new form of kinetic typography. Upon first glance, it is clear that the poster depicts an outline of a body, slightly disassembled, with the arms, legs, and head disconnected from the body, hinting a murder, especially accompanied by the text stating the movie title. This title is effective in setting the dark atmosphere of the movie. Though this style is not often seen in murder/mystery movie posters, the way Bass designs it still gives a sense of mystery to this murder movie, making audiences, myself included, more intrigued.



TASK 2

Task 2 link here
Sketch 1
Fig 1.3 Sketch #1

Sketch 2
Fig 1.5 Sketch #2

Sketch 3
Fig 1.4 Sketch #3

TASK 3

Task 3 link here
Fig 1.11 Final Task 3: Anatomy of a Murder


PDF Link: Gdrive


FINAL REFLECTION

Throughout this module, I've learned the importance of the design principles, especially when designing something myself. It was also very insightful to have studied and conducted the visual analysis before designing my own piece of artwork as I was able to analyze how a professional designer designs his artworks. I learned about the importance of contrast and visual harmony when creating a design project, which is something essential for my future projects.

I enjoyed being able to apply my learned knowledge of design principles in Task 1 and 2 onto my design in Task 3. This module was quite fun as I got to explore the possibilities of taking an existing artwork and reimagine it as my own. My main goal when redesigning my chosen poster was "How do I encapsulate the movie themes better without completely replacing the original concept?". Thus I took another look at the design principles and wondered how to incorporate them more into my artwork. With this, I became more mindful in composition and ensuring how to make sure that the design looks cohesive yet conveys the message and feel that I want.

Overall, this module has been insightful and I've learned about how designers should properly learn the design principles and understand them. Only then we can break the rules and play around with them to figure out which one best suits our styles and design approaches. 


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