Creative Brand Strategy / Task 3

on

26/06/25 - 01/08/25 Week 6 - Week 15

Sheren Princessa Davon / 0362134

Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 3: Campaign Branding

INSTRUCTIONS

TASK 3: CAMPAIGN BRANDING

All the previous tasks ultimately lead to this final task, our final project which is to translate our campaign into visuals and its key touchpoints.

The requirements for this task are as follows:
1.1: Research
1.2: Moodboard
1.3: Social Media Post: 
       1.3.1: 1 A4 Poster
       1.3.2: 1 Vertical Poster 1080 x 1920 
       1.3.3: : Multiple square post (depending on your contents)
1.4: Website (1 landing page)
1.5: Video campaign (10 - 30 seconds)

Moodboard
We first placed down some visual references and design direction for our main poster. 

Fig 1.1 Moodboard

see the final moodboard here

Posters
Since Maisarah helped with most of the critical application list, I started off the poster based on our agreed poster design direction. We wanted to incorporate a minimalistic, pixel-style yet emotional technology concept for our designs. We derived the color palette from SanDisk's rebrand as we felt that red was such an emotion-inducing color and perfect for our campaign.

Fig 1.2 Poster Moodboard

I started off with some sketches, my idea was to display different memories in tiny boxes to replicate the pixels all over the world, just like how humans are all over the world and each human experience is unique and has to be celebrated.

Fig 1.3 Poster Sketches

I started it off in Adobe Illustrator for some draft digitizations, but then moved to Photoshop instead as it was easier for me to make edits and adjustment layers to the images.

Fig 1.4 Overview on Photoshop

Main Poster
I used images from pexels for the 'memories' and edited them into black and white for more emotional effect. I played around with the typography, combining 3 different typefaces together, two pixel-esc display typefaces, and one mono typeface to balance it out. I chose these fonts because I wanted to integrate the traditional aspect of SanDisk (keeping hard drives and physical storage) with today's digital society; represented by the Mono and Pixel fonts.

Fig 1.5 Typographic Choices
Vertical Poster
At first I didn't realize the poster size has to be 1080x1920 so I created it A4 size, which I then changed after I finalized the design. I based it off of the main poster, keeping it more minimal without the pictures but including red squares to represent pixels scattered throughout the poster. I used the same typographic style as the main poster to keep it consistent.

Fig 1.6 Vertical Poster Process

Fig 1.7 Final fonts used

Final Posters

Fig 1.8 Main Poster - PNG

Fig 1.9 Vertical Poster - PNG

Multiple Posts for Social Media
We decided to design the social media posts as well to keep the designs consistent throughout. We listed down the specific posts we wanted to create which are:
  1. Teaser for campaign
  2. Launch event announcement 
  3. Social media campaign announcement (main poster)
  4. Teaser for cloud-storage app (My Memory Vault)
  5. Date reminder for launch event
  6. Official app release announcement
  7. "Memory of the Week" highlights
  8. Reminder post that SanDisk is still upholding traditional + modern storage
I kept the same design style, colors, typography as the main posters to ensure cohesion throughout the feed. I incorporated the same square pixel elements throughout the 9 posts as well.

Fig 1.10 Overview on Photoshop

I included mockups of the app UI designed by Maisarah as well, to make the posts both informative and visually pleasing in the feed.

Final Social Media Posts
Find all the posts in this Google Drive folder

I placed the posts into an Instagram feed mockup as well:

Fig 1.12 Feed Mockup
App UI Design
We wanted our cloud-based storage app to have a welcoming and friendly app interface, unlike most storage apps which are very rigid and technical, sometimes making it very intimidating. We want The Memory Vault to be associated with positivity and an easy-to-navigate interface that makes users motivated to share and use the app. Maisarah designed the UI below and mocked it up as well:

Fig 1.13 UI Design - Mobile

We also created a desktop version to showcase the Memory Wall, which are highlighted moments that can be tagged by the user, as well as the captions and locations.

Fig 1.14 UI Design - Desktop


Campaign Video 
Since our campaign is focused on emotional storage and storytelling, we chose a fitting background sound to display and promote our new cloud-based storage platform The Memory Vault.


Website
Mr. Fauzi told us to create the website on Canva Sites, so I went ahead and designed it through that. Below are the content pages in the website:

Fig 1.15 Website Content

I used a same mono font and similar body typefaces in the website to match our feed posts as well.
Click on this link to see the working canva file.

Fig 1.15 Website Process

Fig 1.16 Website pages

Final Presentation
Finally, we compiled all our key visuals and applications into one final presentation slide:

Fig 1.17 T3: Campaign Branding Slides - PDF. Week 15

FINAL SUBMISSIONS

Final Slides
Fig 1.18 Task 3: Campaign Branding Slides - PDF. Week 15

A4 Poster
Fig 1.19 Main Poster - PNG

Vertical Poster
Fig 1.20 Vertical Poster - PNG

Multiple Social Media Posts




Fig 1.21-1.29 Social Media Posts - PNG

Campaign Video

Website


Fig 1.29 Website Overview - PNG

Find all the files in this Google Drive Folder: 

REFLECTION

Experience
Overall, this continuous project throughout the module has taught me deep understanding in creating a campaign based on an existing brand. I was excited to create a campaign of my own, however was just surprised to know that the brand we'll be creating the campaign for was the same brand chosen in Task 1, as there wasn't clear instructions at first. But it turned out to be a great choice for my group anyway as I actually did enjoy the process of designing the visuals for the campaign, especially the posters. I liked having some creative freedom to explore the choices I had throughout designing the campaign, especially creating artworks in this specific design style. 

Observations
Throughout the whole process of creating the campaign, it was quite the challenge to fully polish and make sense of all the essential details and applications of the campaign. I learned quite a lot about ensuring the brand strategy is effective and not only is aligning to our campaign concept, but also to the brand itself. It is essential that we fully conceptualize the campaign and its motives before translating them into effective visuals that position itself towards the targeted audience.

Findings
This module overall has taught me that campaign branding is not a simple process, but one that takes meticulous detail and cannot be perfected overnight. We had a few trial and errors when creating the campaign idea at first, however with much deliberation we slowly drifted into the right path to creating the final brand strategy. Overall, this module has provided me with the opportunity to further strengthen not only my practical design skills, but also thought behind my designs. After all, as designers, we're here to design pretty things for function.

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