Creative Brand Strategy / Task 1

on

23/04/25 - 16/05/25 Week 1 - Week 4

Sheren Princessa Davon / 0362134

Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media / Taylor's University

Task 1A & 1B

LECTURE

Week 3
SWOT Analysis:
  • Strengths
    • internal factors that give you an advantage over competitors
  • Weaknesses
  • Opportunities
  • Threats

INSTRUCTIONS


Task 1A: Case Study 

For this task, we are to analyse a well-established Rebranding Campaign of our choosing. Below are the requirements:
1. Identifying its brand strategy: The Brand Story, Objective & Purpose, Brand Values, Vision & Mission,
Target Audience, Brand Positioning. 
2. Understanding its brand experience: features and activities. 
3. Reviewing its key visuals and the applications: identity and usage from different platforms.

I paired up with Maisarah and we chose to study SanDisk's 2024 rebrand. We divided the tasks and I researched on the brand objective & purpose, vision & mission, brand positioning, and visuals & application. I first compiled my research in this GOOGLE DOC before summarizing things in the slides. Our Task 1A case study slides can be found below:

Fig 1.1 Case Study 

Task 1B: Campaign Proposal 

For Task 1B, we did a complete SWOT Analysis for SanDisk:

Fig 1.2 SWOT Analysis

REFLECTION

I've always used SanDisk products such as their USB drives and SD cards, but I never really got to know the brand and their whole story. Studying SanDisk’s recent rebrand from a graphic designer’s perspective allowed me to analyze how a brand's visual identity evolves with technological relevance. I like how the updated logo, typeface, and color choices aimed to modernize the brand while aligning it with its original brand values. Overall, their rebrand I liked their rebrand as they created a new look towards their previously outdated logo and overall vibe.

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